Why Little Fisho Isn’t Doing a Black Friday Sale

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 ...and What We’re Doing Instead!

Black Friday sales for baby clothes are everywhere… but here’s why we’re saying “yeah nah.” Every year around November, our inbox and DMs start filling up with the same question:

“Are you doing a Black Friday sale on baby clothes?”

And honestly? We've decided not to, and here's why...

We’re a Small Aussie Family Business (In the Truest Sense)

Little Fisho isn’t a big retailer with huge margins to slash for Black Friday deals. It’s still just me, my husband, our toddler, and a wild little dream to help Aussie families enjoy sun-safe fun from day one. One day we’d love to make this our full-time gig, but right now it’s a lot of late nights, early mornings, and weekend work while our daughter naps.

So when big Black Friday baby clothing sales roll around, we’re not sitting here thinking about how to inflate our prices just to slash them later. We’re thinking about:

  • fairness
  • quality
  • and making sun safety accessible to all Aussie families

Sun Safety Isn’t a “Bonus”, It’s Essential!

Black Friday often encourages people to “buy now because it’s cheap”, but protecting babies from the harsh Aussie sun is not a seasonal nice-to-have. It’s a must, especially for babies who can’t regulate heat, can’t use sunscreen, and can burn quickly.

So, it never sat right with us that one family might get our baby sun-safe clothing cheaper than another… just because they ordered during a sale week.

That’s not what Little Fisho is about.

Instead of Black Friday Discounts, We Offer Fair, Always-On Bundle Deals

You don’t need to wait for a Black Friday sale to get a good price on baby outdoor clothing. Our bundles are available 365 days a year... not just for 48 hours in November:

✨ Buy 4 → Save 20% ($56 each)
✨ Buy 3 → Save 15% ($59.50 each)
✨ Buy 2 → Save 10% ($63 each)

No pressure. No FOMO. No checking your calendar for sales. Just the best, fairest price we can offer on our UV Defender baby onesies, all year round!

So… Did We Make the Right Call?

We genuinely want to know what you think... Are Black Friday sales actually helpful? Or are they just a whole lot of noise in an already chaotic shopping season?

Send an email to hello@littlefisho.com and tell us what you think - we love hearing from our Little Fisho Crew.

Thanks for cheering us on and supporting a tiny Aussie family business. Every purchase, every follow / like / comment / share on Instagram, Facebook or TikTok and every message honestly makes a difference. So, thanks for being here and cheering us on!

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Sun Safe Clothing for Babies + Toddlers

Buy 2, Save 10% | Code: BUNDLE10

Buy 3, Save 15% | Code: BUNDLE15

Buy 4, Save 20% | Code: BUNDLE20

Sun Safe Dresses for Women

Why Parents Love Our Sun Safe Baby Clothes

When it comes to protecting your little ones from the harsh Australian sun, parents know they can trust Little Fisho. Our sun-safe baby clothes are designed with love, care, and a deep understanding of what families need for outdoor adventures. Read on to learn why parents across Australia are raving about our products…

Shop UV Defender Onesies
baby fishing onesie - sun safe clothing for babies

1. Sun Protection That Doesn't Wear Off

While sunscreen is vitally important, babies under six months can’t wear it, and let’s face it, it can be a messy battle to apply once kids are old enough. That’s why ourUV Defender Onesieis a game-changer! With long sleeves, long legs, and foldable hand and foot covers, we’ve got your little ones covered, literally! Parents love the peace of mind that comes with knowing their baby’s sensitiveskin is protected from harmful UV rays.

2. Lightweight & Breathable Fabric

Keeping your baby cool and comfortable is just as important as keeping them protected. That’s why our sun-safe baby clothes are made with lightweight, breathable fabric that ensures airflow while providing full body sun protection. Parents love that their little ones stay happy and comfortable, even on the hottest days.

3. Practical Features for Everyday Adventures

We know life with a baby can be hectic, so we’ve included features that make things a little easier:

  • Two-Way Zipper: Makes nappy changes quick and fuss-free.
  • Foldable Hand and Foot Covers: Add extra protection when needed.
  • Breathable fabric with vented back: Keeps your Little Fisho or outdoor explorer sool and comfy.

Parents appreciate these thoughtful touches that simplify their busy lives.

4. Designed for Outdoor Families

Whether you’re fishing, camping, boating, or just enjoying a day at the beach, oursun-safe baby clothesare made for adventure. Parents love that our products are not only functional but also stylish, with designs inspired by the Australian coastline. Your baby can look great andstay safe while enjoying the great outdoors.

5. The Best Full-Length Baby Fishing Onesie

Little Fisho is proud to offer a product that’s truly unique. We’re the only brand offering full-length baby fishing onesies that provide complete sun protection. Parents love this innovative solution that fills a gap in the market and allows the whole family to enjoy outdoor activities together.

Protect Your Little Fisho!

PROTECT YOUR LITTLE FISHO