From FOMO to Sun Safety: How The Easter Weekend Sparked the Idea for Little Fisho

One year ago on the Easter long weekend, the idea for Little Fisho was born… and it all started with a whole lot of FOMO!

Last Easter, we packed up the family and hit the road for a fishing holiday to Karumba. It was our first big adventure as new parents, and we were SO excited for our daughter Kyra’s first fishing trip. She was just four months old, and we couldn’t wait to share our love of boating, camping, and fishing with her.

But when it came time to get Kyra ready for a day out on the water, I hit a major roadblock.

I couldn’t find a single baby fishing shirt or onesie that offered full-body sun protection...

Everything I came across left her legs exposed... not ideal in the tropical heat of Far North Queensland. I wanted something that would keep her cool, comfortable and protected from the harsh Aussie sun… but there was nothing that ticked all the boxes.

And because babies under six months aren't recommended to wear sunscreen, that meant the only safe option was to stay back at the campsite while everyone else headed out on the boat.

We had a centre console with no shade, and I just couldn’t take the risk of her overheating or getting sunburnt.

So I stayed behind in the cabin with my baby… and the biggest dose of FOMO I’ve ever felt.

That moment stuck with me. And it planted the seed that would grow into Little Fisho – a brand dedicated to making sun safe onesies for babies and toddlers who love the great Aussie outdoors.

Fast forward one year, and Little Fisho has come to life! Our UV Defender Baby Fishing Onesie is specifically designed for Aussie adventures – whether you're out fishing, camping, boating or spending the day at the beach.

Each onesie offers full-arm and leg coverage, made from super lightweight, breathable fabric with a vented back for airflow, foldable mitts and foot covers for extra protection and a two-way zipper for easy nappy changes... It’s everything I wish I had found for our family fishing trip last Easter!

And the best part? This year, while we couldn’t make it back to Karumba ourselves, our mates are up there with their daughter Stevie, now two years old, living their best lives in the Little Fisho UV Defender baby fishing shirt onesie, chasing barra and staying protected under the Queensland sun.

We’re also thrilled to now offer matching protection for mums too with our Women’s UV Defender Fishing Dress – so the whole family can stay sun safe and stylish.

Want to gear up for your next family adventure?
Right now, when you buy our Seafoam Grey UV Defender Onesie Set, you’ll get a FREE “perfectly imperfect” onesie in pink, yellow or blue!

Shop the deal now and get your little fisho sun-safe for your next Aussie family adventure.