For active women who love the outdoors, finding the perfect balance between sun protection, comfort, and practicality has always been challenging. The standard options— oversized fishing shirts, uncomfortable rashies, or impractical dresses—leave much to be desired when you're casting a line, enjoying shoreline activities, or spending a day on the boat.

This is exactly why our new UV Defender Fishing Dress has been causing such excitement among outdoor-loving women across Australia.

When we launched our baby fishing onesies, we never expected the most common question would be: "Where's mine?"

What Makes the UV Defender Fishing Dress Different?

 Unlike standard women's sun dresses or basic fishing shirts, our UV Defender Fishing Dress was designed specifically for active women who need practical features for boating, camping and fishing without sacrificing comfort or style.

Designed With Active Women in Mind

 The standout feature that has women talking? The full-length front zipper that serves double duty:

·        Breastfeeding-friendly design allows for discreet and convenient feeding when out on the water

·        Adjustable ventilation lets you cool down during active outdoor pursuits

"As an active mum myself, I designed this dress with features I desperately wanted but couldn't find anywhere else," says Steph, founder of Little Fisho. "The front zipper was non-negotiable—it gives you options whether you're breastfeeding or just need to cool down during those hot summer days on the water."

Sun Protection Where It Matters Most

When developing our women's fishing dress, we focused on comprehensive sun protection features:

·        Full neck coverage with a high collar that zips all the way up

·        Thumb holes to protect the back of hands—often forgotten but highly exposed when fishing

·        Long sleeves and mid-thigh length for maximum coverage without restricting movement

"Growing up in Queensland, I've seen firsthand how damaging the Australian sun can be," Steph explains. "I wanted to create something that offers serious protection for the areas most exposed during fishing and boating, without feeling like you're wearing a hazmat suit!"

Practical Features for Real Life

Our fishing dress includes features that active women immediately appreciate:

·        100% breathable, quick-dry polyester stays comfortable all day

·        Secure zippered hip pocket keeps essentials like phones and keys safe

·        Flattering fit that works for a variety of body types

·        Durable construction that stands up to the rigors of outdoor activity

From the Boat to the Beach: Versatility in Action

What's most impressive about the UV Defender Fishing Dress is its versatility. It's not just perfect for fishing, but also:

·        Beach outings

·        Boating adventures

·        Camping trips

·        Outdoor sports events

·        Gardening and yard work

"I initially designed the UV Defender Dress for fishing, but now I wear mine for literally everything outdoors," says Steph. "Just last weekend I wore it hiking in the morning, for a beach picnic at lunch, and then straight onto the boat for an evening fishing session. It's become my go-to sun protection gear for any outdoor activity."

The Bigger Picture: Sun Safety for Everyone

For many outdoor enthusiasts, the UV Defender Fishing Dress completes the sun safety puzzle. We're often careful about protecting children's sensitive skin, but sometimes neglect our own protection.

By creating a women's fishing dress that offers serious sun protection without compromising on comfort or functionality, we're helping women everywhere practice good sun safety while enjoying quality outdoor time.

"At Little Fisho, we believe sun protection should never be an afterthought," Steph shares. "That's why I'm so passionate about creating products that make sun safety simple and stylish for the whole family."

Why Every Outdoor-Loving Woman Needs Our UV Defender Fishing Dress

If you love camping, fishing, boating, or any outdoor activity, here's why our UV Defender Fishing Dress deserves a place in your wardrobe:

1.      Practical sun protection that works for real-world outdoor activities

2.      Versatile front zipper design for ventilation and convenience

3.      Comfortable, quick-dry fabric that performs all day

4.      Secure storage for essentials

5.      Versatile style that works across multiple outdoor settings

Join the Movement: Women Who Love the Outdoors

The enthusiasm surrounding our UV Defender Fishing Dress reflects a larger trend: more women are embracing fishing and outdoor activities, and they're demanding gear designed specifically for their needs.

"When I started Little Fisho, I kept hearing from women who loved fishing but hated their options for sun protection," says Steph. "They were either wearing their partner's oversized shirts or settling for impractical alternatives. I knew we could do better, and the response to this dress has been overwhelming."

No longer content with men's hand-me-downs or impractical options, outdoor women want apparel that combines protection, functionality, and style. The UV Defender Fishing Dress represents a significant step forward in meeting those needs.

Ready to experience the difference? Our UV Defender Fishing Dress is available for pre-order now, with limited quantities in our first production run.

Like many women in our Little Fisho community, you may find this becomes your essential outdoor companion.

What outdoor activities would you wear your fishing dress for? Let us know in the comments below!